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📞 Tel: +44 20 7183 1557 / 📨 Email: info@pkmediaservices.com
Facebook Advertising
FB Advertising
Do you just throw in Facebook ads but don't feel that you are getting the results you want from it?
During the recent few years, Facebook has been reducing the visibility of the business pages in people’s news feeds. This means that the organic reach of business or company posts is pretty much limited. This may be frustrating news for most businesses who are trying to Facebook marketing their powerful marketing weapon. However, you must know that Facebook advertising isn’t coming to an end so soon. You can still make the most of Facebook and advertise your business with the help of paid Facebook ads.
Facebook is a social media platform that you simply cannot overlook the growth of your service business. It is too huge for a business of any size to ignore. When advertising on Facebook, you can target a large batch of the audience you wish to reach out to no matter how big or small your business is.
-> Campaign Buildout
-> Split Testing
-> Analysing
-> Optimising
But, here’s the problem – advertising on Facebook as a business owner, even if you have unlimited funds, is easier said than done. There is more to this than spending money and waiting for qualified traffic and lead generation success to arrive. If you don’t know what you are doing, you could easily blow through thousands of pounds, without the results you were hoping for.
Facebook advertising has a lot of amazing features that can get you more leads and sales. All you have to do is take advantage of these features and maximise them for your business’ benefits. And once you’ve ran a Facebook ad, you have to make sure that you track and monitor if it’s providing the results that you need for your business, otherwise, you are just wasting your money on something that doesn’t fit your business and tactics that don’t work.
Facebook Ads Gold
297£Every monthFacebook Ads Gold PackageValid for 3 months- Complete Facebook ads account management and optimisation
- Recommended ad budget per month £500+
- Campaigns for hot and cold traffic
- Create retargeting campaigns
- Lookalike & custom audiences
- Setup 1 - 6 ads
- Develop campaign strategy
- Extensive audience research
- Extensive keywords research
- Error checking
- Pixel setup
- Automated A/B testing
- Competitor analysis
- Weekly / monthly project updates or calls
- Exclusive promotion of your product in our FB business group
- Package duration 3 months
- And much more...
To discuss your requirements, please book a call with us here before purchasing any of the Facebook ads packages.
Pricing
Facebook ads have become much more complex over the last few years and we understand that this is a problem that a lot of businesses are facing - that’s why you need experts like us!
With our Facebook Advertising Services we can take the complex stuff off of your hands. We can track, monitor, and analyse the demographics and results of your campaigns and at the same time strategise your marketing funnel for you to get the most out of your Facebook ads.
As a closer look, here’s how our expertise will it do for you:
How We Monitor Your Campaign – Most important FB KPIs for Facebook Ads
1. Relevancy Score – Measure the ad’s effectiveness, how often Facebook should deliver your ad, and the cost you pay for the campaign.
2. CPM (Cost per 1,000 Impressions) – On Facebook, impressions are the number of times a post from your page is displayed. Monitoring CPM as a KPI is to get a feel for how your ad is doing out there in the field.
3. CPC (Cost per Click) – If your ad has thousands of impressions, it makes sense that it’ll generate more clicks than an ad with a couple of hundred. It’s one of the numbers that will show you the financial success of your paid ad campaigns.
4. CPA/ CPL (Cost per Lead) – Make sure that you set this KPI at a level where you’re making such good money. If your CPL is too high in comparison to the cost of the product or service you’re advertising, then you know you’ll have to adjust your PPC campaign.
Where To Advertise – Understand your demographics and where are they spending their time while on the internet
Facebook:
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51% of 13-17 year olds use Facebook
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81% of 18-29 year olds use Facebook
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78% of 30-49 year olds use Facebook
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65% of 50-64 year olds use Facebook
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41% of 65+ year olds use Facebook
Instagram:
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72% of 13-17 year olds use Instagram
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64% of 18-29 year olds use Instagram
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40% of 30-49 year olds use Instagram
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21% of 50-64 year olds use Instagram
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10% of 65+ year olds use Instagram
Facebook still reigns supreme when it comes to social media. In fact, at 2.27 billion monthly active users, over a quarter of the entire world population is accessing their Facebook account at least once a month. Nearly 1.5 billion of those users are checking their accounts daily and 1.3 billion users are chatting with friends and family using Facebook Messenger.
For starters, general Instagram user demographics include 35% of all US adults with 1 billion monthly active users and 500 million daily active users. Its Stories feature alone boasts 400 million daily active users. Instagram leans towards a much younger audience than that of Facebook, appealing to teens and young adults with its straightforward, photo-centric design and ease of use.
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How We Strategise Your Marketing Funnel – How potential new customers/clients will travel through the process of buying your products/ services
Here are the 3 Steps broken down:
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The Know (Lead Generation) – In this phase, your brand is being displayed to your target audience. This audience should be narrowed down using demographics and psychographics.
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The Like (Lead Nurturing) – In this phase, your potential customer/client already knows who you are and therefore providing them with valuable useful information will start the process of them recognising your brand and thus “liking” it.
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The Trust (Sales) – The trust is the last element of the marketing phase in which the consumer now feels that they trust the reputation of the brand being put forth. This is due to the fact that they’ve been nurtured in the time being and possibly even given a discount on a product and are more than glad to receive all of the value given as a whole.
How We Maximise Results Using Split Testing – Use multiple ads and split test with creatives, descriptions, and headlines.
Facebook gives you the option to run 1 ad, under 1 ad set, under 1 campaign. A campaign of this sort is pretty much utilising less than 10% of Facebook’s advertising platform. (It’s not good)
The biggest ROI will be achieved by running multiple ads and multiple ad sets. But let’s start by showing you what it means to run multiple ads first.
Imagine a digital billboard that has the capability of running multiple images, graphics, etc.
But you decide to run only one advertisement the ENTIRE time that you are paying for it. Even though the capabilities of the digital billboard platform can cycle through multiple advertisements, at the same exact cost.
On the contrary, if you run multiple advertisements, you now have the power to test multiple ads and receive feedback to find out which ones are bringing a positive ROI, and which ones are just not working.
This is exactly what’s going on under the hood of Facebook Advertising when running multiple ads and utilising the full power of the platform and we are confident that once we apply and run these on your Facebook Ads, you’ll get the ROI that your business needs and deserves without you going through all these complexity of running Facebook Ads.
Facebook advertising services help your business build its online following, increase its brand awareness, and improve its lead generation and revenue-driving efforts with the world’s biggest social media network.
When you use Facebook ad management services with us, you also get these advantages:
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Expert advice from qualified social media experts
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Competitive strategies based on years of experience
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Insightful competitor knowledge to enhance your campaign
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Actionable reporting to inform you and improve your strategy
In more detail advertising on Facebook, as well as investing in Facebook advertising services, offers several benefits:
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Access the largest (and one of the most active) social media networks
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Get competitive cost-per-click (CPC) rates that average around £0.97
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Create hyper-targeted ads to reach your target audience
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Earn qualified leads for an average cost-per-lead (CPL) of £1.07
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Use remarketing ads to re-connect with website visitors
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Reach 1000 people in your target audience for an average cost of £7.19
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Direct valuable traffic from social media to your website
As your Facebook ad services provider, PK Media provides strategic solutions to deliver effective messaging to users who will be the most receptive to it — potential customers in your audience! We’ll work with you to define your audiences and find the best strategy to reach those people.
With us, your business will achieve its most ambitious goals for social media.
Our social media specialists will work directly with you throughout the creating, targeting, and monitoring processes to ensure we’re meeting your needs every step of the way.
Let us do the heavy lifting and manage your entire Facebook Advertising campaigns and operations, so that you can save your time, money and you could focus on your products and services. Let us get you more leads and blow up your sales so that you can scale your business in no time.
Get in touch with us today so we can have a conversation about your current situation, challenges, needs, business objectives and we can provide you a custom offer.